Friday, 23 October 2015

Food Blogger Meet at ITC Gardenia about ITC food products

Having a meet up with ITC food product is a wonderful opportunity for all bloggers. I am very happy to thank Mrs.Gopika Paul who had listed my name along with the other Bangalore bloggers. The meetup was arranged according to the schedule.

Date: Saturday, the 10th of October
Time: 11 a.m.

Venue: ITC Gardenia, Bengaluru


It was actually my first meet up with Brand company people, so I was little bit nervous to proceed. I was heartily welcomed by Mrs. Gopika Paul, a hardworking and a lovely lady.There was a display (Beverages and breakfast) #QualityITCFoodsbefore entering the hall. The hall had a lovely ambience with good lighting and was completely awesome.



Mr. Nishanth, food marketing and snacks was briefly explaining about their industry. It was quite reasonable and good to hear those stuffs.


Mr. Rajesh V.L, C.E.O of ITC foods, who is associated with ITC for almost 35 years, took over the first speech and started our day with the products. He was explaining lots more with their products.


They have the largest Research in Peenya, Bangalore, India with 395 scientists (only for food). They have many billions and dollars turn overs in their industry.



Followed by Ms. Kavitha Chaturvedi, the Head of Marketing. She was more specific and clear about the  the Yippee Noodles and associated with ITC for almost 13 yrs. She shared many stories of Yippee Noodles (2007-10) and showed lots of You tube Yippee stories and advertisements to make us clear that their products are pure and safe.




The Foods business is today represented in multiple categories in the market - Staples, Spices, Ready-to-Eat, Snack Foods, Bakery & Confectionery and the newly introduced Juices & Beverages.Next session was “You ask we Answer” section, Mr. Rajesh V.L, the C.E.O of ITC food products.He could able to answer the questions put by the bloggers. He somehow managed to answer all the questions even though he was trying to figure out the answers for some questions.

Master Chef Kamlesh Joshi who was lively showing us how to prepare Khow Suey using Yipee Noodles.


Their business continues to invest in every aspect of manufacturing, distribution and marketing to ensure that it can leverage emerging opportunities and fulfill its aspiration of being the most trusted provider of Branded Packaged Foods in the country.

Now its time for our Yippee cooking,we were divided into five teams with sufficient ingredients and each team had to cook their own dish using yippee.


We were finally judged by three Chefs (Prashant Joseph, Yogesh and Kamlesh Joshi). Our team prepared Pizza Noodles which was yummy with those cheese and olives on top.




Other teams were also cooking awesome dishes using Yippee.Winners were announced and learned new dishes too.





Now we will come across the lunch section where the starters, soup, main course on one side and desserts on the other end.Desserts were as follows:Gulab Jamun, Chocolate cake with Hazelnut creaming, Baked Yogurt with Berry Compote, Poached pears with Honey and Orange, Dark Fantasy Tiramisu and Custard.



I hope you guys would have enjoyed by viewing the pics and discussions we had on that day.

Some elaborate details about ITC products which we should know before buying.

ITC’s Branded Packaged Foods business is one of the fastest growing foods businesses in India which has seven popular brands – Aashirvaad, Sun feast, Bingo!, Yippee!, Kitchens of India, B Natural, mint-o, Candy man and GumOn.











It has a significant competitive advantage in procuring raw material - be it for Aashirvaad Atta produced from handpicked whole wheat. The Master Chefs of ITC Hotels bring their culinary insights, recipes and creative advice to help fashion innovative products across categories. The expertise of the Master Chefs provided ITC's Foods business the opportunity to create ready-to-eat gourmet cuisines under the 'Kitchens of India' range. It ensures adherence to the highest levels of quality, safety and hygiene standards in manufacturing processes and in the supply chain, ITC's dedicated R&D centre for its Foods business is engaged in cutting-edge research on functional foods, food quality, India-centric nutritional strategies and process innovations. From identifying a consumer need to extensive microbiological and chemical research to prototyping and product development, the R&D team covers the full cycle from an idea to a launch-ready product.

Some people don’t have any idea about FMCG.Here I have explained some details regarding that.

Fast-moving consumer goods (FMCG)

These are products that are sold quickly and at relatively Low cost. Though the profit margin made on FMCG products is relatively small (more so for retailers than the producers/suppliers), they are generally sold in large quantities; thus, the cumulative profit on such products can be substantial. FMCG is probably the most classic case of low margin and high volume business. Examples include non-durable goods such as soft drinks, toiletries, over-the-counter drugs, processed foods

Main characteristics of FMCG

  • From the consumers' perspective:
    • Frequent purchase
    • Low involvement (little or no effort to choose the item)
    • Low price
    • Short shelf life
    • Must use for daily consumption
  • From the marketers' angle:


Now let’s come across some Classic Brands of ITC which Mr. Rajesh clearly explained to us about their Products.


Aashirvaad also spans the product categories of Ready to Eat, Instant Mixes, Salt and Spices.


Every Indian housewife enjoys joy of providing her family with the most delightful home-made rotis, made from the finest quality Atta. It is made from finest quality wheat that ITC has the unique capability

Aashirvaad Whole Wheat Atta

Aashirvaad Select

Aashirvaad Atta with Multigrain

Sun feast

In July 2003, ITC made a foray into the biscuits market by launching the Sun feast range of biscuits. Since then, Sun feast biscuits have always stood for quality and are known for offering innovative and wholesome biscuits.

Dark Fantasy Choco Fills has wowed the Indian consumer with its innovative centre-filled format and high-quality packaging.

Sun feast Dark Fantasy
Choco Fills

Dark Fantasy Chocolate
and Vanilla

Sun feast Mom's Magic
Rich Butter

Sun feast Mom's Magic
Cashew & Almond



In addition, the launch of the Dream Cream range of biscuits in two exciting and innovative dual cream formats further reinforces ITC’s commitment to continuously delight the consumer.



Sun feast Dream Cream


 The offering currently consists of Chilli, Turmeric and Coriander powder in SKUs of 50g, 100g, 200g and 500g each. These spices have spread to a large consumer base and have emerged as a major player in basic spices in most regional markets.

Aashirvaad Pickle Mirch Powder

Aashirvaad Chilli Powder

Aashirvaad Coriander Powder

Aashirvaad Turmeric Powder


Instant Mixes

This range, launched in March '06, now includes Gulab Jamun, Rava Idli, Rice Idli and Rice Dosa. Aashirvaad Instant Mixes promise the discerning Indian homemaker perfect tasting dishes, consistently.


Aashirvaad Ready Meals

This range endeavors to provide the consumer an experience of authentic, home-made food at an affordable price. These are 100% natural and have zero preservatives.

It was very useful and a worthy informative knowledge about all these stuffs which is very important to our daily needs.We all got a return gift from ITC food products.


I thank ITC membersfor giving me an opportunity to write a review abut your products in my blog.

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